Few industry professionals have had the opportunity to “work both sides of the fence” as they say. McCart has over thirty years of industry experience as a trade show producer, and a convention facility manager, yet has equal sales and marketing experience. There are very few trade show marketing or logistical event questions out there that Sue McCart has not asked or have not been asked of her.
McCart spent over fourteen years with Atlanta Market Center (now AmericasMart). The last five years were spent leading its AMC Tradeshows division, as Vice President / General Manager, prior to founding HFI Event Services in 1997. The Atlanta Market Center (AMC), which also functions as the World Trade Center in Atlanta, provided a tremendous platform for her diverse experience.
Prior to AMC, McCart spent over a decade in sales, marketing, conference planning, and convention services in the hospitality industry with the Holiday Inns, Dearborn Inn, and the Hyatt Hotel chains. Sue served as the 2016 Chairman of the International Association of Exhibitions and events “IAEE” Southeastern Chapter, a trustee for the Center for Exhibition Industry Research “CEIR” Foundation, and serves on the IAEE Senior Education Task Force. In addition, she is a Board Member of Lutheran Towers in Atlanta, a senior housing facility.